In its quest to create the best lineup possible for its first incursion into America, Rock In Rio has added some pretty heavy hitters to its lineup. Just yesterday, festival organizers announced pop stars Bruno Mars, Ed Sheeran, and the always-soulful Joss Stone to the already exciting roster.
Back in September the festival announced its first round of headliners, including Metallica, Linkin Park, Deftones, Taylor Swift, John Legend, and No Doubt. Gwen Stefani and co. were on hand to say hi and celebrate at the original lineup unveiling.
The first Rock In Rio USA event will take place over two weekends (May 8 & 9 and May 15 & 16) in Las Vegas. The festival is expecting around 80,000 people to show up per day, and preparations are already underway. Partners Cirque du Soleil and MGM Resort are helping organizers to build a brand new event space being called 'The City of Rock', meant to be large enough to hold that many people at once.
The City of Rock is located on the legendary Las Vegas Strip near Sahara Avenue and will encompass a staggering 37 acres. For the festival, there will be six stages built, including three country-themed ' Rock Streets', created to look like you're walking down a typical city street in either the US, the UK, or Brazil. Once finished, these international Rock Streets will make your average festival's merchandise and food tents pale in comparison.
The open air venue will remain in place even after the two action-packed weekends are over, providing space for other concerts and special events.
With some of the biggest names in music on the planet already signed up to play, Rock In Rio is off to a good start, but still had plenty up its sleeve. The festival is expecting up to 100 artists of all genres and nationalities, with more names coming at the top of next year. Regular tickets are also are expected to go on sale in January. A short, experimental presale last month quickly sold out.
Rock In Rio is one of, if not the, world's largest music festivals. Since being founded almost 30 years ago (2015 serves as not only the event's first time in the US but also its 30th birthday), almost 7.5 million people have attended, and over 1,200 artists have performed. Altogether, over 1 billion people have watched a Rock In Rio set, thanks to live streaming. Yahoo Screen is set to be the streaming partner for the first American edition of RIR.
Forbes Under 30 Summit: Music Festival Entities 0 Name: US Count: 2 1 Name: The City of Rock Count: 2 2 Name: Brazil Count: 1 3 Name: Joss Stone Count: 1 4 Name: Yahoo Screen Count: 1 5 Name: Taylor Swift Count: 1 6 Name: Bruno Mars Count: 1 7 Name: RIR Count: 1 8 Name: Ed Sheeran Count: 1 9 Name: John Legend Count: 1 10 Name: America Count: 1 11 Name: Metallica Count: 1 12 Name: MGM Resort Count: 1 13 Name: Deftones Count: 1 14 Name: Partners Cirque du Soleil Count: 1 15 Name: Linkin Park Count: 1 16 Name: American Count: 1 17 Name: Las Vegas Strip Count: 1 18 Name: Sahara Avenue Count: 1 19 Name: Rio USA Count: 1 20 Name: Las Vegas Count: 1 21 Name: Gwen Stefani Count: 1 22 Name: UK Count: 1 Related 0 Url: http://ift.tt/1u4iHoa Title: The Brooklyn Electronic Music Festival Is The Microbrewery Of EDM Festivals Description: Clubbing culture was traditionally made up of local scenes but has recently become a big business. High profile mega-festivals like Electric Daisy Carnival, Tomorrowland, and Ultra Music festival bring in hundreds of thousands of people to one spot to spend days and nights partying as one gigantic throbbing mob.
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