Music festivals used to be for fanatics. Blues fans, bebop fans, rockabilly fans, reggae fans, metal fans, mambo fans and, of course, Deadheads-no matter the genre, like-minded folk would meet and revel in their favorite music once a year. Today, there are hundreds of annual festivals, all seemingly geared more toward delivering a demographic to a sponsor than music to an audience. To draw the maximum number of eyeballs and wallets, organizers need the widest range of the biggest names they can get-which is why you have no interest in 50 percent of the bands and actively despise at least another 10 percent. So there you are, penned in for hours in a place where there's nowhere to sit and a Budweiser costs 10 bucks. Which, of course, doesn't bother most of today's festivalgoers: They're here for the scene, not the sounds. Here to show off their Vice-approved festival ensembles, to tweet and Instagram and Facebook and hold a big ol' iPhone 6 in front of your face to record videos they will never watch ... of the one band you actually came here to see.
Entities 0 Name: Instagram Count: 1 Related 0 Url: http://ift.tt/1uAzklF? Title: How should you value your Facebook fans? - Inside Facebook Description: (This is an excerpt from Todd Denis' detailed post about Facebook fan value on Augmo.) What should you pay for a Facebook fan heading into 2015? Common sense and the average marketing budget says it's about $1 per fan - but the potential value of that fan to your brand is likely much higher.
No comments:
Post a Comment