On the Town: Pabst Cracks Open a New Music Festival Jul 29, 2014, 4:01pm

The makers of Portland's favorite cheap beer bring in Modest Mouse, Violent Femmes, Tears For Fears, and more for a new September festival.

It's a unarguable civic truth that Portland loves its Pabst Blue Ribbon. It's hard to imagine any local dive bar, trip to the bluffs, or kickball game without it.

This September, Pabst returns the love with a two-day music festival.

'Project Pabst is a love letter to Portland,' Pabst CMO Dan McHugh said in the press release. 'The company wanted to do something for the city that has embraced it and has never waivered in its support.'

Filling in the September music hole left after Musicfest NW relocated to August, Project Pabst and its partner Superfly Presents (see: Bonnaroo) are taking over the Zidell Yards along the South Waterfront for two days of music on September 27 and 28 with names like Modest Mouse, Tears For Fears, and Violent Femmes. Night time shows in smaller venues will take place on September 26 and 27, with bands like Guided By Voices, Menomena, and High On Fire.

Tickets are on sale now, and those quick to their wallets will save on super affordable advance ticket prices: $25 a day and $45 for the weekend-making it half the price of MFNW. A monster pass to see it all is $150.

Perhaps unsurprisingly, the PBR-sponsored fest is only open to potential PBR drinkers (i.e. those over 21).

Outside at Zidell Yards: Inside at various venues: Entities 0 Name: Portland Count: 3 1 Name: Modest Mouse Count: 2 2 Name: Pabst Count: 2 3 Name: Menomena Count: 1 4 Name: South Waterfront Count: 1 5 Name: Project Pabst Count: 1 6 Name: PBR Count: 1 7 Name: Zidell Yards Count: 1 8 Name: Bonnaroo Count: 1 9 Name: MFNW Count: 1 10 Name: Pabst Blue Ribbon Count: 1 11 Name: Pabst CMO Dan McHugh Count: 1 Related Keywords 0 Name: pabst Score: 50 1 Name: zidell Score: 20 2 Name: portland Score: 19 3 Name: september Score: 16 4 Name: femmes Score: 16 5 Name: mouse Score: 12 6 Name: venues Score: 11 7 Name: music Score: 11 8 Name: superfly Score: 10 9 Name: modest Score: 10 Authors Media Images 0