Why Mercedes-Benz Sponsored the World's Largest Music Festival - BizBash - BizBash

BizBashWhy Mercedes-Benz Sponsored the World's Largest Music Festival - BizBashBizBashWhich might be why, until recently, the luxury car brand had shied away from sponsoring major music festivals like Coachella and Bonnaroo. But when Rock in Rio decided to bring its international festival to the United States, Mercedes-Benz jumped on ...